The Nideckers are using similar straps as Flows at least for the prototype in the videos.
https://www.flow-bindings.com/en/men/84-1698-nx2-cx.html#/132-size-m/139-color-graphite
I use Flows today and have mixed feelings. When they are tight enough for riding, I cannot easily get into them without loosening straps first. The toe straps barely move when the highback is in the open position, so it's hard to slip back into them when tight. I have figured out how to live with it, but it means my boot position can vary from run to run depending on how much I loosened the strap. It appears that on the Nideckers, the straps pivot away more than Flows so I might be able to get the trifecta - easy entry, tight fit, and no fussing with straps.
Marketing them as Flows might be confusing and require a lot of education to make sure shoppers know what they're buying. Seems like it is a tradeoff of leveraging the brand to drive sales versus guarding the brand from a flop.