Make things easier and reach the most people possible.
First, make the info easier to access. Digging though the ATS forums is not an effective way to spread the word. Carver's Almanac is the most comprehensive site, but is clearly dated. Incorporate the info into ATS. Where's our own wikipedia page? How are we even a "thing" without a wikipedia page? Embarassing.
We assume that people actually want to carve, but just need the right equipment and training. Suppose we can test that assumption by running a few carving events with demos and lessons at a single resort with lots of local and tourists, and good carving terrain, e.g., a main Summit County resort. Make it a carving event, not a hardboot event, offering a wide range of gear. Get people hooked on the carve and let them take it back to their home resort and decide their gear of choice. Leverage the event to get the word out in the press.
If this can't work with industry support at a single resort, then we will know where we stand as a sport.
As our softboot brethren say, "Go big or go home".