alexgforce Posted September 21, 2007 Report Share Posted September 21, 2007 We are getting ready to come out with an ad campaign and I would like to get a responce on which add you would prefer to see in a magazine. Any comments you may have are much appreciated. Thank you for your input. Quote Link to comment Share on other sites More sharing options...
alexgforce Posted September 21, 2007 Author Report Share Posted September 21, 2007 and the other 2 Quote Link to comment Share on other sites More sharing options...
alexgforce Posted September 21, 2007 Author Report Share Posted September 21, 2007 I forgot to mention that all photos were taken by Sean Martin - Donek Quote Link to comment Share on other sites More sharing options...
tex1230 Posted September 21, 2007 Report Share Posted September 21, 2007 sean shot the railroad workers? I didn't think he was that old! Quote Link to comment Share on other sites More sharing options...
Neil Gendzwill Posted September 21, 2007 Report Share Posted September 21, 2007 I like "how low can you get". It's got the best photo IMHO, and I like having the specs. Quote Link to comment Share on other sites More sharing options...
Jack M Posted September 21, 2007 Report Share Posted September 21, 2007 ...just giving honest feedback. "How low can you get" is ok, but you can't see the board or his arms or legs in the picture - he just looks like a blob with a helmet - you will get the classic "what is he doing, falling?" response. The tracks one I think would be better with a picture of roller coaster tracks. Otherwise the train tracks don't imply speed and g-forces. The ultimate tool one will confuse people who either don't know what a compass is, or won't figure out what it has to do with snowboarding. A big chef's knife or meat cleaver would make a better impact, and it relates to the name of your boards. The draft your path one is pure misinformation. The sidecut radius of your board never equals your carve radius. please don't perpetuate that common misconception. don't take it personally. I'm jealous. Wish I could have my own private label of carving boards. Good luck. edit- good point below about changing it to "how low can you <i>go</i>?" Quote Link to comment Share on other sites More sharing options...
Steve Prokopiw Posted September 21, 2007 Report Share Posted September 21, 2007 Scantily clad babes are needed.Otherwise 'how low' is the coolest one IMHO. Quote Link to comment Share on other sites More sharing options...
Sinecure Posted September 21, 2007 Report Share Posted September 21, 2007 I voted for tracks, but the drafting one is good too. If this isn't going in a snowboard magazine, you might want to mention that its a snowboard if you use the "how low" one. And wouldn't you want to use the phrase "how low can you go?" It rhymes better. Quote Link to comment Share on other sites More sharing options...
www.oldsnowboards.com Posted September 21, 2007 Report Share Posted September 21, 2007 Really NICE work!! Quote Link to comment Share on other sites More sharing options...
bobdea Posted September 21, 2007 Report Share Posted September 21, 2007 Scantily clad babes are needed.Otherwise 'how low' is the coolest one IMHO. TONJA!!!!! We need you! Quote Link to comment Share on other sites More sharing options...
cail Posted September 21, 2007 Report Share Posted September 21, 2007 Alex, I sent you an email (to info@gforcecarving.com). Let me know if you got it. Quote Link to comment Share on other sites More sharing options...
7stg Posted September 21, 2007 Report Share Posted September 21, 2007 Draft your path down the slope has the most potential, the layout is great and I like how the specs are listed. I would kill drafting analogy misinformation I like the precision driven bit though and work in the pict in from ultimate tool for laying tracks. I would go with the ultimate tool for laying tracks if modifications are not possible. it has the best pict of snowboarding. and change the top pict. Quote Link to comment Share on other sites More sharing options...
BoarderYUL Posted September 21, 2007 Report Share Posted September 21, 2007 How low can you go is the one I like better. I think Jack had a good point with the roller coaster thing though... that would be quite interesting.. the thrill of the rollercoaster mixed with the one you get on your board. My own advice: forget the "..." . Uneasthetic IMHO. Go straight to the point. The ... implies there could be something else. In publicity, going straight to the point is the key. That's about it.. for now Quote Link to comment Share on other sites More sharing options...
dano Posted September 21, 2007 Report Share Posted September 21, 2007 How low can you GO sounds better to me. Maybe some chicklet in low cut jeans with exposed thong superimposed in the background with little alpine snowboards on the waistband. Front or back view would work. Oh yeah, and have the rider slicing a crazy toe side carve on cord that shows bottom of board and huge rooster tail....and a huge shlt eating grin on the rider's face..... Quote Link to comment Share on other sites More sharing options...
Steve Dold Posted September 22, 2007 Report Share Posted September 22, 2007 I'd like them a lot more if the slope was cord and you could see a pencil-thin track. It does look like they are falling, having a rough ride. Quote Link to comment Share on other sites More sharing options...
Gleb Posted September 22, 2007 Report Share Posted September 22, 2007 good start but since I think you can feel the most g force in a jet, so maybe go with something like that. Or maybe a street bike carving up a course in the same angle as the rider. I also agree about the pic being on cord and with a rooster tail. I'm psyced for you though! Congrats. Quote Link to comment Share on other sites More sharing options...
alexgforce Posted September 22, 2007 Author Report Share Posted September 22, 2007 First of all thanks everyone for your input!!! JACK, I will take your comments into consideration. I agree with most of the stuff you wrote. The idea behind the use of the railroad photo is that I wanted to have something static. This way the contradiction with the photo underneath would empasize speed and power. The photos could be much better but thats up to the rider (me). Sean did a great job in terms of image quality. The "how low.." photo indeed has the problems that you mentioned but it is a photo that looks like an explosion and thats mainly why I used it. Hopefully Sean can take some more in the next SES. The "draft your way..." ad is an abstarct in terms of dims and the idea is to express the technical, precision, accurate qualities of carving. And thats what the numbers are doing. And since I can't mesure the turn exactly I use the numbers that I do know. Would it be better if I didn't use dimensions? Quote Link to comment Share on other sites More sharing options...
Steve Dold Posted September 22, 2007 Report Share Posted September 22, 2007 I don't know why, but I like the "Laying tracks" railroad pic. It's kind of a funny ad for a snowboard. The old way vs. the new way. The ads are pretty cool regardless. It's great to see an ad with the board on the snow. Imagine that, a snowboard on the snow Quote Link to comment Share on other sites More sharing options...
carvedog Posted September 22, 2007 Report Share Posted September 22, 2007 Alex, I voted for the slogan before I saw that you had attached the ads below. I voted for Carving requires precision instruments. I still think this sounds the best. I liked the railroad photo quirky funny thing. Good looking heelside. I also like the sound of laying tracks. The how low can you get makes me think of funk song that sounds like the 70s. Photo is powder shot looking and doesn't make me think about low as much as the powder flying. Draft your path is out for me as I don't feel like anything close to drafting when I snowboard. I don't mind the visual (even if it is misinformation) but it is too antiseptic for me. Not organic enough visual. I don't care for the compass photo as much. I prefer a laser for precision instrument or a micrometer even if it is not as easily recognisable I think it could still look as precision. Is Donek making these for you? I like the looks of the board a lot. Keep up the good work. Quote Link to comment Share on other sites More sharing options...
alexgforce Posted September 22, 2007 Author Report Share Posted September 22, 2007 Is Donek making these for you? I like the looks of the board a lot. Keep up the good work. Indeed he is. We had some demos during the last SES and we will have some more during the next one, Hope you can Join. Thanks for all your advice Quote Link to comment Share on other sites More sharing options...
Surf-Rodz Posted September 22, 2007 Report Share Posted September 22, 2007 AD CAMPAIGNS SHOULD NEVER SAY TOO MUCH....look at Lamborghini. Wayne Wayne Gallipoli Surf-Rodz, LLC http://www.surf-rodz.com Product Preview_ http://web.mac.com/surfrodz Quote Link to comment Share on other sites More sharing options...
D-Sub Posted September 22, 2007 Report Share Posted September 22, 2007 AD CAMPAIGNS SHOULD NEVER SAY TOO MUCH....look at Lamborghini. I've checked your site multiple times and have always been turned off by the lack of full on topsheet and base shots. In your case your ad/site say too little to be honest. How's that board selling, btw...the carve series? Quote Link to comment Share on other sites More sharing options...
queequeg Posted September 22, 2007 Report Share Posted September 22, 2007 I agree with D-Sub, you can't sell power-tools on hero photography alone. Companies like Lamborghini get away with the kind of advertising that they do because they are advertising to a completely different market, that makes purchase decisions based upon totally different criteria. What will work in one market will often fail in another. I've checked your site multiple times and have always been turned off by the lack of full on topsheet and base shots. In your case your ad/site say too little to be honest.How's that board selling, btw...the carve series? Quote Link to comment Share on other sites More sharing options...
D-Sub Posted September 22, 2007 Report Share Posted September 22, 2007 not to mention the fact that lamborghini has how many years of history and reputation? Quote Link to comment Share on other sites More sharing options...
queequeg Posted September 23, 2007 Report Share Posted September 23, 2007 Any comments you may have are much appreciated. Hi Alex - I was an art director for many years - I an sending you an email (info at gforcecarving dot com) with some comments I hope you will find helpful. You should have it in an hour or so. Quote Link to comment Share on other sites More sharing options...
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