I had my board stolen, in Aspen, out of my truck. locks froze on my truck and it was then easy to just open the door. The board was in a bag so thieves most likely just picked up and ran, never knowing what they had. I'm sure my custom Prior ended up in a dumpster somewhere because they looked at it and said "WTH is this?". It was a string of thefts that was reported to Aspen police and they caught the guys, but no recovery of my stuff.
I would ALWAYS lock up my carving gear because even if people don't know what it is, it looks expensive (rightly so) and they just think "racing gear" which as michael.a said, they think that racers are always on expensive stuff. I get funny looks when I take my board into the bathroom stalls with me, but it hasn't gotten stolen since that Aspen incident. Lesson learned. :(