Int’l - Snow
Sims Wished to Reassure Dealers
Sims new General Manager, Michael Tadgell recently announced smoother waters for the long-time snowboard manufacturer following the company’s acquisition by Itochu International. “We felt that in the face of constant and persistent negative trade rumors that we needed to let our dealers know in a public way that Sims is focused on supporting their efforts," stated Tadgell. “Specifically, we have added a Canadian-based Customer Service office to serve our dealers, installed a new information system and have open purchase orders supported by ‘letters of credit’ to all our key factories. In short, we’re open for business and Sims’ plans to be for a long time."
ITOCHU International Inc. (www.itochu.com) is the North American flagship company of ITOCHU Corporation (www.itochu.co.jp), a Japanese company. ITOCHU International consists of over 21 companies across a diverse industry base and business model investment. One of ITOCHU International’s core competencies focuses on brand management and marketing, which has involved the company in the negotiation of licensing distribution agreements with J. Crew, Tumi luggage, Tommy Hilfiger, Nautica, Armani, Guess, Converse, and others.
For more Information call Michael Tadgell at Sims (905) 696-0879 or Chris Chang (212) 827-5641.