Don't tar every Brit with the same brush tufty. I am a Brit who loves new gear, not that I have bought any recently. I am currently living in the UK so do not get many days riding a year, probably less than 30. I did seasons back in the late 80's and early 90's and love my sport of snowboarding(if anyone asks I am an alpine snowboarder). My last purchase was an €1000 SG and think it was worth every cent, and I am currently saving for something metal and 185 (the choice is unbelivable at the moment).Don't get me wrong though, I go to the Alps every year and know exactly what you mean about most Brits. No wonder we have a sh*t reputation in France. I wish I had the money to spend on a £1000 kyuss jacket and all the trimmings then wander around any resort skiing/snowboarding with no respect for surroundings/locals etc.
Chamonix, been there a few times and hated every minuite. 40 a*%holes for every Alp and everyone thinks they are a pro mountaineer/skier/boarder.
The best thing I find is let your riding do your talking no matter what you have on your feet. Have a good season and I am out in La Plagne at the beggining and middle of Feb if you fancy some alpine riding.