Yeah I think it premiered during the Super Bowl. Amusing how Mazda assumes authority to award Sims with the title of Creator of the Snowboard, a hotly contested piece of winter history that I didn't realize had been settled, haha. I do believe Sims's stories of building a snowboard in woodshop in 1963 in junior high school. Sherman Poppen invented the Snurfer in 1965 according to wikipedia, and went into production in 1966, selling over half a million. For this, I think Poppen has a greater claim on the title. Sims didn't go into production until 1976, according to their website. Winterstick would be the 2nd snowboard company, starting in 1972.