the park monkeys hate burton, possibly more than the alpine riders. theres always a huge thread about it, with just about every frequent poster offering up their hate. My theory is, burton riding will be viewed as a completely different dicipline. theres the powderfreaks, the park monkeys, the alpine carvers, and those pussys on burtons (new burtons, not the good stuff they stopped making)
although i do have to say, having a huge commercial snowboard company comes in handy when im looking for tools and a carrying case for my hats (wtf?)