Burton did put a lot of passion into alpine, and for many years they did own alpine, that can't be denied. Burton used to be the racing juggernaut. I think the passion began to fade around 97-98 when their race boards seemed to stop evolving. However they continued to offer a robust line-up of alpine boards through 2001, including race, freecarve, and all-mtn. They also offered a full spectrum of hardboots and plate bindings, including race and freecarve boots, standard and step-in race and freecarve plate bindings, and even women's boots and kid's plates. Their delusion that there was nothing wrong with their bindings was self-reinforcing, due to the fact that Burton bindings were on more podiums than any other.
When they lost that passion and decided the money wasn't worth it, they tried to sneak out as if nobody would notice. That's the only thing I fault them for.
-Jack