daveo, even if the board didn't have any resale value even before it went through the grinder, it had value to him. Now if he wants to ride alpine he's going to have to buy a board when he could have used this board for a season or so. The shop owes him for that. The fact that they tried to hand it back to him in hopes he didn't notice, and didn't take ownership of the issue, and didn't try to make things right by their customer is just wrong on many levels. As such, they deserve to be named, IMO. Obviously he has evidence, he has the board and an email from the tech saying what happened.