It's just another small part of the whole about-face Burton has done with alpine. If they don't want to be involved with it, fine, but there's no need for them to poke fun at it. This reminds me of the press release they issued a few years ago smugly advising resorts to remove all alpine images from their marketing materials.
If it was really a nod to us, they would have used a current image.
However I suppose the meaning of the shirt can be determined by the wearer. Worn by one of us, it can be sincere. Worn by a 15 year old park rat, it's a lampoon. What bothers me is that it can be worn either way. Not that it <i>really</i> matters.