I think the (mainstream) snowboard industry is missing out on an opportunity here. My impression is that they could care less about anyone over thirty-five. What about the guy/girl who is thirty-five or older, has no interest riding in the park or hitting jumps (bad knees?) anymore, has been riding for fifteen years and now is maybe looking for a bit of a change? Why not focus on boards for grown-ups? Make them stiffer and better at holding an edge. Suggest more of a forward stance for carving, if they like that sell 'em stiffer soft boots. A small portion will get hooked and will make the jump to hard boots. I'm amazed at how many people ride with a duck-stance and never ride switch. You're body is facing forward 90% of the time, shouldn't your feet as well?
Okay, rant over