SunSurfer Posted December 8, 2010 Report Share Posted December 8, 2010 Apex and Kessler Announce Partnership to Produce World Cup Winning Snowboard Systems Burlington, Canada & Braunwald, Switzerland, November 19, 2010 - Apex Composites Inc. and Kessler Engineering GmbH announced their commitment to extend their partnership in developing snowboards and binding interface plates through the 2014 Olympic Games. “To provide optimum handling characteristics and speed through the gates, snowboard and race plate should be designed as a system and not independently of each other,” said Apex President Gerry Kavanaugh. “For that reason, we are thrilled to be working closely with Kessler who is clearly the top manufacturer of racing snowboards”. Apex Composites Inc. of Burlington, Canada designed and manufactured the Apex Race Plate that the Canadian snowboard team rode to 12 World Cup podiums in 2010 and an Olympic Gold medal in Vancouver. Kessler Engineering of Braunwald, Switzerland, developed the Kessler Shape Technology that has dominated snowboard racing since 2002. Kessler racers won 3 Gold, 1 Silver and 2 Bronze medals at the 2010 Winter Olympic Games. Kessler and Apex are committed to investing in engineering, materials and production processes to provide winning platforms for snowboard racers through the 2010/11 season and onto the 2014 Winter Games in Sochi. Kessler and Apex will continue to consult with the top World Cup racers and coaches in the world to provide design feedback and on-snow product testing. As part of the partnership agreement, Kessler Engineering has been designated as the exclusive authorized reseller of Apex products in Europe. "Aligning your team with the best in their respective fields is a key component to success.” said Mark Fawcett, Canadian National Alpine Snowboard Team. “In our world of alpine snowboarding this selection was an easy decision to make. Kessler Snowboards and Apex Composites are both at the forefront in their industries. Having them work together on projects will benefit everyone’s ride and accelerate the evolution of our performance based sport." More information on Kessler and Apex Composites can be found at www.kessler-swiss.com and www.apexsnowboard.com. ____________________ Who else will get their heads together???? SunSurfer Quote Link to comment Share on other sites More sharing options...
CarvingScooby Posted December 9, 2010 Report Share Posted December 9, 2010 Thanks for sharing SunSurfer... Me & Blueb have a discusssion over the plate a couple months past and Blueb was right: the plate will be part of the board in the future... RT Quote Link to comment Share on other sites More sharing options...
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