As long as I can ride as an old guy and have money in the bank I will continue to buy more boards , boots, bindings than I really need. Since I will still hopefully ride when I am 80 years young - 23 yrs from now - I will support the industry for a long time to come, in fact my goal is to spend more on Alpine gear than I do in taxes. I also support the auto industry, kayak industry, fishing industry and actually have spent my kids inheritance on golf gear.
Scategoat- My bet is when you run the numbers in your marketing report you'll find you should have pulled the plug a couple of years ago. Thanks to many of the businesses who have stayed- Coiler, Prior, Bomber, Donek, Catek, so that we may enjoy a unique sport for years to come.