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Shaun White / BFGoodrich webisodes

Pat Donnelly

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Olympian Shaun White’s endorsement profile keeps rising on Madison Avenue. White and BFGoodrich Tires announced a multi-year deal Thursday for the 2-time Olympic Gold Medalist to tout the company in time for ESPN’s coverage of the Winter X Games in Aspen this weekend

White’s the most decorated athlete in the history of the Winter X Games with 15 medals. BFGoodrich has created a series of “webisodes” showing him behind the wheel of a race car rather than on a snowboard or skateboard . . . full article http://www.worldnewsinsight.com/winter-x-games-2011-start-in-aspen-colorado/5124/

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