I am 23 and I literally have hundreds of reasons why I think carving will NEVER catch on. The only hope for the sport to get media attention, at least in my opinion, is for the sport to have a young American poster child who can win gold in the PGS, and then get arrested a few times, have tabloid photos (if he/she can make tabloids, that is) of him/her smoking weed, and then have all of America watch to see if that person can repeat olympic gold 4 years later.
Basically, we need someone along the lines of Michael Phelps, Bode Miller, or at least Lindsey Jacobellis.
As far as the products go, carving products seem to be more performance over style, which is fine for us, but consumers love style over performance. Even Catek bindings come in 5 different colors. My TD3s with their red and yellow are styled like a McDonald's. Most in my generation wouldn't be caught dead on the slopes with a product like that.
On a final note, boarder x riders don't wear speed suits. According to one interview, there was a gentleman's agreement not to because nobody wants to see a guy in a nut-hugging suit. Our sport just isn't very bro, and the racing niche seems to already be filled with skiing events.