Prior Unveils 2008 Ski and Snowboard Topsheets in Style

[Pat Donnelly]

Whistler (BC), Canada - Prior, Whistler’s hometown ski and snowboard company, presents The Prior 2008 Topsheet Launch Party on Wednesday at Maxx Fish to highlight the 2008 ski and snowboard graphics created by Sea to Sky artists.

The Prior crew collaborated with three established painters from the region to design the 2008 ski and snowboard lineup – Vanessa Stark, Chili Thom and Olivier Roy.

Prior got the ball rolling by approaching the artists with a predetermined concept and an open mind. Throughout the creative process the artists took inspiration from Whistler’s natural setting and other themes of the Pacific Northwest.

“We wanted one of the graphics to conjure up images of deep snow tree riding similar to those of going through Khybers (on Whistler mountain) and other West Coast treed zones,” said Theresa Clinton, Prior’s Sales and Marketing Manager. Prior asked west coast mood maven/artist/rider Olivier Roy to run with this concept and the result is his ‘Pillow Line’ graphic.

The ‘Dragonfly’ topsheet designed by Vanessa Stark, a Prior pro rider as well as acclaimed artist, originated from her vision of vines intertwining upwards into a snowy sky. This surreal image captures all four seasons of Whistler with a color palette and flow that is both earthy and magical at the same time.

Finally, Prior approached renowned painter Chili Thom with the concept of a Pacific Northwest ocean scene. Chili’s magic is brought to life with the ‘Barrel’ graphic.

All artwork will be shown on various Prior snowboards and skis during the party. In addition, the artists will be on hand doing live paintings on three recycled Prior snowboards during the festivities as well as showcasing some of their other creations.

Until midnight on Wednesday, Prior and the Whistler Arts Council will sell raffle tickets for a chance to win custom Prior skis or snowboard and other prizes. Raffle tickets are $5 each or three for $10. The winner does not have to be present at Maxx Fish the night of the draw. Proceeds go to the Whistler Arts Council to help fund their summer events including, the Whistler Children’s Art Festival, Whistler Art Workshops on the Lake and ArtWalk.