<meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 11"><meta name="Originator" content="Microsoft Word 11"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CR1394%7E1.TOD%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml"><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><style> <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> <![endif]--> Hi Jack,
Thanks for asking that. There isn't room in our general marketing messages to discuss this, but we are happy to, especially since it is the core of our 90 page business plan. Distilling those 90 pages down is a bit difficult but I'll give it a shot. Also, I have not rode a Swingbo or seen one in person, and only know of it because riders have told us about it.
The Swingbo was ahead of it's time, and required further design engineering.
Snowboarding peaked four years ago, and has steadily lost market share to skiing since then. What is known about this shift so far is that it is characterized by older snowboarders leaving for twin-tip freeskiing, and younger than 17 new entrants favoring skiing. Before we had this data, we had designed the DES expecting this shift to happen. We expected this shift because we identified a significant gear deficiency of the snowboard in comparison to skis. Snowboards have dramatically less grip on the snow then skis, and grip is a fundamental parameter of the gear, possibly THE fundamental parameter. We can confidently tell you that our DES has fixed that problem.
Then there is the issue of prior market acceptance as an indication of future acceptance. We can only guess at what happened with the Swingbo. My guess is that it was one or both of two things. First, there are several design issues. From what we can surmize, the Swingbo mechanism doesn't allow a wide range of rotation. The sidecuts are not equal and seem to have too small of a radius. Plus, it had the same binding and non-metal edge issues as snowboards of it's time, and since those were not fixed it couldn't compete. The other big issue is that it might not have been marketed properly and aggressively. Keep in mind that snowboarding is much of what it is today because of how Jake Burton, who had the resources, developed the sport. In contrast to Swingbo's failure (I say that with all due respect) there have been several design attempts at a Dual Edge Snowboard. But they were all technically deficient. We haven't created the core concept of a DES, but we are the first to create a viable design.
Our DES is a new ride and challenging. But it has a remarkable and enjoyable feel all its own. For those of you that want snowboarding to be like surfing, this is what you have been wanting. For those of you that love the flowing ride of powder, again this is what you have been looking for. Make everyday a powderday.
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