I see 3 items that make this new system unique. 1) obviously, it transfers the forces directly to the edge. 2) as previously mentioned it, virtually eliminates uneven board flex. It does this by having one of the edge "pins in the cup" firmly fixed but swiveling, and the second one on the same edge (other cup) is allowed to slide londitudinally in a slot so that the downward and lateral forces are transferred, but the board can freely slide under the solid alu plate that the binding sits on. This, of course, allows for even pressure (grip) along the full edge of the board. 3) the elastomers under the "top bridge" will actually change the rebound and compression of the board flex (something which you may or may not want to do, depending on how "perfect" your board is), and it will also allow for some high frequency absorption (chatter control).
Bottom line - a very slick design that actually does what you want.
Now to ride one..........
