SWriverstone Posted April 4, 2005 Report Share Posted April 4, 2005 I was flipping through a 1998 book by Marc English called "Designing Identity," when I came across an early Burton ad (date unknown) that cracked me up! I scanned the ad---you can check it out HERE. You'll love it. :D (Don't forget to save the image to your hard disk---it's a keeper.) Scott Quote Link to comment Share on other sites More sharing options...
Guest Hopscotch Posted April 4, 2005 Report Share Posted April 4, 2005 where can we see this add? Quote Link to comment Share on other sites More sharing options...
SWriverstone Posted April 4, 2005 Author Report Share Posted April 4, 2005 Originally posted by Hopscotch where can we see this add? Just click the link above---that should work. (Let me know if it doesn't.) The ad isn't running anywhere now---it's an old Burton ad (maybe 10 years old?) Scott Quote Link to comment Share on other sites More sharing options...
Guest Hopscotch Posted April 4, 2005 Report Share Posted April 4, 2005 it's not working..... Quote Link to comment Share on other sites More sharing options...
mnovak Posted April 4, 2005 Report Share Posted April 4, 2005 Too much man, too much!!! Ha-ha-ha-ha!! :D :D Quote Link to comment Share on other sites More sharing options...
Guest Hopscotch Posted April 4, 2005 Report Share Posted April 4, 2005 ohh well... never mind then Quote Link to comment Share on other sites More sharing options...
jkallinen Posted April 4, 2005 Report Share Posted April 4, 2005 its easy to use the image tag button.;) Quote Link to comment Share on other sites More sharing options...
Guest Hopscotch Posted April 4, 2005 Report Share Posted April 4, 2005 well i'm not that computer savy..... Quote Link to comment Share on other sites More sharing options...
jkallinen Posted April 4, 2005 Report Share Posted April 4, 2005 Originally posted by Hopscotch well i'm not that computer savy..... :D No problem, just thought you might want to see it. ;) Quote Link to comment Share on other sites More sharing options...
eastcoasticerider Posted April 4, 2005 Report Share Posted April 4, 2005 I feel the same way about my board(s) now we get to spend all summer dreaming!!!!!:D Quote Link to comment Share on other sites More sharing options...
Allee Posted April 4, 2005 Report Share Posted April 4, 2005 I wonder what it would read under all the crossing out. The mind boggles. (well, mine does anyways). Quote Link to comment Share on other sites More sharing options...
SWriverstone Posted April 4, 2005 Author Report Share Posted April 4, 2005 Originally posted by Allee I wonder what it would read under all the crossing out. The mind boggles. (well, mine does anyways). Aww c'mon Allee---is your mind that clean? :D Doesn't take much to see what's under the "redactions." ;) I would have just used the tag to post the image...but it seemed rather large. Thanks jkallinen! Scott Quote Link to comment Share on other sites More sharing options...
jkallinen Posted April 4, 2005 Report Share Posted April 4, 2005 I would have just used the tag to post the image...but it seemed rather large. Thanks jkallinen! Scott [/b] No problem Scott, I thought it would be worth it even if you are on a dial-up to see this. I remember my first Burton but did not quite think of it this way. :D Its quite easy to see why this add never went far. :D Yes, its very easy to read what has been blacked out. :p Regards, Jim Quote Link to comment Share on other sites More sharing options...
Guest Hopscotch Posted April 5, 2005 Report Share Posted April 5, 2005 welll... i figured it out. My computer will not allow me to c the picture for some reason. I had a friend email it too me. After a little playing with it it worked. i definately love it.... Quote Link to comment Share on other sites More sharing options...
Guest Morgul Posted April 5, 2005 Report Share Posted April 5, 2005 I don't see a link or anything:confused: Quote Link to comment Share on other sites More sharing options...
NMU Alpine Boarder Posted April 5, 2005 Report Share Posted April 5, 2005 That's a good one;) Quote Link to comment Share on other sites More sharing options...
skatha Posted April 5, 2005 Report Share Posted April 5, 2005 This add in many ways reminds me of both riding and parts of my anatomy. Yes, when riding is a b*tch-like concussions and sprained ankles, riding is like PMS. And when riding is sweet, it reminds me of good sex, just with more expensive equipment. Quote Link to comment Share on other sites More sharing options...
kjl Posted April 5, 2005 Report Share Posted April 5, 2005 Heh, that is hilarious! Can you scan it at a higher rez and send it to me? I want to print it out and tape it to my door at work. I might photoshop out "Burton" at the bottom and replace it with one of the "board"s from higher up in the ad, since I don't actually own any Burton's any more, but I like the sentiment ;) Quote Link to comment Share on other sites More sharing options...
Guest Hopscotch Posted April 5, 2005 Report Share Posted April 5, 2005 i would love to get a higher resolution pic too so i can put it on my locker at the mountain.... Quote Link to comment Share on other sites More sharing options...
nekdut Posted April 5, 2005 Report Share Posted April 5, 2005 If anyone was wondering, the original quote is by Madonna from her book Sex. http://en.wikiquote.org/wiki/Madonna Quote Link to comment Share on other sites More sharing options...
SWriverstone Posted April 6, 2005 Author Report Share Posted April 6, 2005 Kudos to nekdut for ID-ing the quote! Can't say I was shocked that it was from Madonna... I uploaded a hi-res scan of the ad (300dpi, about 750k)...it looked pretty good when I did a test print on my LaserJet. Here's the link: burton_ad_300dpi.jpg Scott Quote Link to comment Share on other sites More sharing options...
kjl Posted April 6, 2005 Report Share Posted April 6, 2005 Woohoo! Thanks. Quote Link to comment Share on other sites More sharing options...
Jack M Posted April 6, 2005 Report Share Posted April 6, 2005 I'm not falling for this. Every now and then Burton contrives some controversial ad in a pathetic attempt to look hardcore, because it knows that so many hardcore snowboarders hate them. I'm not one of those, but I just think this sort of thing is lame and immature. The guy railsliding a log with a cigarette dangling from his lip was pathetic in '94 and so is this. Quote Link to comment Share on other sites More sharing options...
SWriverstone Posted April 6, 2005 Author Report Share Posted April 6, 2005 Originally posted by Jack Michaud I'm not falling for this. Every now and then Burton contrives some controversial ad in a pathetic attempt to look hardcore, because it knows that so many hardcore snowboarders hate them. I'm not one of those, but I just think this sort of thing is lame and immature. The guy railsliding a log with a cigarette dangling from his lip was pathetic in '94 and so is this. I agree Jack, insofar as the whole "Xtreme Marketing" thing goes---generally lame attempts to lure teenage buyers to a product. On the other hand, Burton (like most brand names) is totally irrelevant to me---I just thought this was funny on creative grounds. :) As advertising, it's brilliant in terms of its simultaneous communication of two interwoven messages---the "board" message, and the "what's under the deletions" message. Scott Quote Link to comment Share on other sites More sharing options...
kjl Posted April 6, 2005 Report Share Posted April 6, 2005 Originally posted by Jack Michaud I'm not falling for this. Every now and then Burton contrives some controversial ad in a pathetic attempt to look hardcore, because it knows that so many hardcore snowboarders hate them. I'm not one of those, but I just think this sort of thing is lame and immature. The guy railsliding a log with a cigarette dangling from his lip was pathetic in '94 and so is this. I agree with your general sentiment, but this ad is pretty brilliant, imo. I mean, the idea is simple, but the funny parts are after he sticks his "feet" into his "bindings", and then runs out of ways to replace the original items with snowboarding terms, so he settles for "couch" and "chair". "Tomato" is hilarious. I don't think my feet smell like tomatoes after I pull them out of my boots... then again, referring to the original text, I don't think Madonna's finger smells like a baby after she... eh, nevermind. Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.