Mammoth Times: June to open 2013-14 season

[rjnakata]

From November 6, 2012:

http://www.mammothtimes.com/content/june-mountain-re-open-2013-14-gregory-promises-family-friendly-resort-better-niche-marketing

Edited November 16, 2012 by rjnakata

[kipstar]

I like this story about the crazy Jan lifts how stupid was that flying toaster or the furnicular thing going from the carpark up. I would think some decent cheap accomodation in the area, family target and generally making it cheap and more like Homewood would be the position that might work better for June...a lessor version of Mammoth and a bit dull and boring, it has that appeal of lack of people and family fun that makes the place not too bad in a crowded weekend.

Having it as an overflow for Mammoth is a doomed position for sure though; it needs to have an appeal as a nice place to go every day, not just the crowded days.

A really good park and some more specialist niches might also work too to finally get it making some madd cash.

http://mammothtimes.com/content/june-mountain-open-long-live-chair

[110/220V]

I am sorry I don't care that any one thinks. The ski area has priced out its primary demographic for many years, over a decade. The desired demographic for over a decade has been Aspen/Vail.

Town Council has conducted many "Resort Peer Tours" to Aspen/Vail, as well as other truly internationally accessible ski areas (WhistlerBlackcombBC)... unfortunately all the while at taxpayer expense. Only after this most recent recession has either Ski Area or Town actively markets to Southern California demographic, but it is a bit late. These tourists will spend their greenbacks elsewhere if they can for a better money-oriented package.

When Dea was living in ML he could explain his perception of the ongoing Housing crunch for most local skiers/snowboarders.

So with the announcement of either JMSA closure for 2012 or JMSA potential reopening, all I can say from experience is donation to MotherNature snowmaking. Yes, because if this year is same or worse than last, MMSA and JMSA will likely close for the 13-14 winter season.

There is no argument. I told many the CEO was lobbying the JMSA '12 closure to bring more guests to MMSA. But MMSA draws one type skier. JMSA is a completely different experience with its own charm. Charm alone will not pay the bills, hence the closure this season.

HarvardSchool of Business model is not a permanent closure due to legal issues, but the wiser route was closure for one season (unannounced to broker against lift ticket surtax, etc). Of course, there is a likely future for JMSA, but the CEO owes nothing to the town of June Lake.

So good luck up there and have fun