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Upscale ski mag launches from Aspen


Pat Donnelly
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Finally, a magazine that speaks our language :rolleyes:

"Snow defines the premier alpine experience. It speaks with the voice of a seasoned, skilled, and well-traveled snowsports enthusiast, who also happens to be well-educated, socially active, and fashion-forward. Our readers aren't afraid to drop a couple grand on an '82 Chateau Margaux. They know that the softer the linens tonight, the harder they can hit the mountain tomorrow."

The last line could be read a couple of ways.

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Finally, a magazine that speaks our language :rolleyes:

"Snow defines the premier alpine experience. It speaks with the voice of a seasoned, skilled, and well-traveled snowsports enthusiast, who also happens to be well-educated, socially active, and fashion-forward. Our readers aren't afraid to drop a couple grand on an '82 Chateau Margaux. They know that the softer the linens tonight, the harder they can hit the mountain tomorrow."

Yep. Sounds like they have us pegged!

:barf::barf::barf:

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quote

Barb Sanders, a part-time private ski instructor on Ajax , got the idea for an upscale magazine while she was writing a feature called "Private Lessons" for Skiing magazine.

Here's how the magazine's media kit positions the publication: "Snow defines the premier alpine experience. It speaks with the voice of a seasoned, skilled, and well-traveled snowsports enthusiast, who also happens to be well-educated, socially active, and fashion-forward. Our readers aren't afraid to drop a couple grand on an '82 Chateau Margaux. They know that the softer the linens tonight, the harder they can hit the mountain tomorrow."

The cynic in me wants to know what kind of part-time lessons is this woman giving to be able to afford the wine, not even to mention driving up prices for all of us. Oh yeah wasn't there something about sheets.

quote

They know that the softer the linens tonight, the harder they can hit the mountain tomorrow."

What is this mountain anyway. Is that a euphemism for something like "gettin jiggy wit it".

Sour grapes for $85 plus lift tickets.

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