They probably picked Swoard's over the competition because it was a better deal and/or they liked the product beter. but the only ones that can awnser that are Michelle and Fin.
I would say it's a good deal for both everyone. It just became a hole lot easier to get a Swoard in North America, and since there isn't realy any other way, bomber more or less has the market to themself.
And now you can test boards, so people can try it and give a opinion that is based on something beside preconceptions. Wich is also good for Swoard.
So you can test it, and it's cheaper and easier to get a hold of, so everybody wins.