No, not EVERY helmet is designed to deform. Every helmet I've seen has only minimal amounts of closed-cell foam that deforms in an impact. Half of that foam's travel is already compressed, just by putting on the helmet. Ok, I'll concede that air has a fairly limited energy absorption, but it certainly does absorb energy and convert it into heat, which is then (in small amounts) transferred to the air's surroundings. P*V = n*R*T, remember? Yes, air bladder helmets spread the impulse over a longer time and slow down the accelerations felt by the head. That's the whole point!Football and hockey helmets are designed for blunt impacts with the ground, or the ice. Yes, they defend against a stray football or puck, but a footballs and pucks don't cause concussions. Almost any helmet will protect against cuts, scrapes, and low energy impacts (tree branches, ski poles, etc.). We're talking about concussion protection here.